Overview
B.A. Toys branded cryptocurrency, Toyken, represents a melding of our brand's philosophy, proven business methods, customer expectations and all that encapsulates a total buying experience at B.A. Toys, in the form of a virtual token. To completely understand Toyken and what it stands for, you must first understand how B.A. Toys came to be, what shaped us along the way & the company we have become.

The Early Years
B.A. Toys was established in 2010. By 2015, sales revenue was in excess of $300,000.00(USD) annually. As a bootstrap company, our first years of sales were extremely challenging. Bootstrapping a company means starting from nothing. It requires strict budgeting and management accountability. It teaches one how to succeed creatively, stretching resources, networks and money as far as you can. Bootstrapping can rarely be taught; It is a particularly powerful and priceless skill set, one that is severely lacking from cryptocurrency projects.

Our 2nd year we managed to become an involved retailer of Mega Brands' Mega Bloks construction sets. Fast-forward: We eventually went on to become a preferred Mega Bloks specialty retailer and received the prestigious honor of unveiling new Halo Mega Bloks set releases & product information, globally. It was excellent teamwork, until Mattel acquired Mega Brands in 2016. You can find further detail about this monumental achievement, in our Toyken White Paper.

During our 3rd year B.A. Toys experienced a noticeable increase in sales volume due to netting higher prices from older, discontinued toys & collectibles. We had considerable levels of these items. In hindsight, the owner's intuition played an integral role in our "accidentally-genius" salvation. The considerable revenue increase resulted in B.A. Toys upending "conventional business practices".

B.A. Toys-Forged Business Model
Rather than clearing through inventory as quickly as possible, B.A. Toys implemented competitively pricing current merchandise, for only as long as necessary, to pay off the invoice for that specific merchandise. For example, newly released item A is only on sale until item A's invoice is paid in full. Item A is then warehoused until the item is discontinued and nearly all other competitors are out of stock.

We call this inventory program, B.A. Toys Forecast SIM. A system in which inventory management, duration and storage costs increase overall long-term costs, but results in overall sales revenue increasing at substantial multiples, while customer acquisition costs plummet. Day-to-day customary operations keep customers happy with competitive pricing. Later, more customers are just as pleased paying higher prices, long after an item has been discontinued, due to prolonged availability. This set the stage for Toyken, our B.A. Toys branded cryptocurrency.

Although B.A. Toys® has extensive criteria for carrying lines & products, let's familiarize you with just a few to convey a general sense of our product screening. The "emphasis on demand products with underlying addictive traits", on right, results in higher demand & collectability,



For additional perspective about demand with underlying traits of addiction, simply think about: Gamers, Trekkies, Whovians, Bronies, Crypto Traders, etc... & consider the addictive traits of each. Such traits grant sustained demand & higher collectability profiles.

B.A. Toys' model requires experience in forecasting of collector values, to realize price gains at substantial multiples at a later date. These substantial multiples more than offset the long-term cost of storage. B.A. Toys' owner has over 25 years of experience predicting items of collector interest and considerable price appreciation. If Toys R Us had used even parts of our model, and they hadn't been raided by vulture capitalists, they might still be around to this day. Of course, our model has NOT been made public until now. What timing.

B.A. Toys' inventory cycles are rotational for many products. Forecast SIM is a working, successful model confirmed in our prior years of business. Products will see competitive market pricing in US Dollars, and surges of demand, upon a product's initial release. As products are selected for Forecast SIM annually, a steady stream of collectibles becomes available a SECOND time within these cycles going forward. Forecast SIM is composed of varying timelines, dependent upon competitor stock levels, pricing and collector demand. There are additional trade secrets involved in our model, which will not be made public.

If you'd like, review B.A. Toys' SIM in Action Example, and then you can easily return here.

B.A. Toys' SIM products for 2019 and 2020 are already acquired and warehoused from previous years. This means nearly all the items currently left in stock on our website will only be available using Toyken upon our relaunch in 2019.

Our New Cryptocurrency
Toyken is B.A. Toys branded cryptocurrency for toys & collectibles. As a long-term goal, Toyken will appear on other exchanges as Toyken demand grows. (As offering goals are met, additional exchange listings will be a priority.) Toyken will play an integral role on our website and hopefully in the collector community. As we devote products to B.A. Toys Forecast SIM annually, we will convert said products from US Dollar sales to Toyken sales. Once an item requires Toyken, it will never be for sale in US Dollars, on our website, again. Welcome to the 21st century.

New Interactive Marketing Campaigns
B.A. Toys will release NEW marketing campaigns, intertwined with website developments, to include precision marketing strategies, niche market applications and psychographic segmentation. We will not disclose further details regarding our marketing.

Website Developments & The Power of Toyken
Our website is receiving massive upgrades and developments in the first half of 2019 to handle increased capacity. Our new website will be immersive with innovative, interactive functionality and historical price indexing of/on products in US Dollars and Toyken as necessary, highlighting opportunities and benefits of Toykenomics.

Here's a sneak peek at future developments for our new & improved platform:









Explore B.A. Toys' Model In Depth
B.A. Toys' Toyken White Paper, is a more in-depth reveal. It is NOT written in a technical format, but rather conveys philosophies, lessons learned and beliefs. Although it is rather lengthy, it is forthright. Read how B.A. Toys® started, what we've learned, how we're changing and where we're heading.

You have my sincere appreciation for reviewing our Toyken Summary. Please contemplate why B.A. Toys' enhanced platform and Toyken, combined, will influence & upend the toy sector, a sector which has not seen challenging ideas in decades. Our usual customers have plenty of addiction underlying the demand- just imagine it times two: both effects of wanting, they collectible, and having enough Toyken. How much will they compound feeding off of one another?

Here is an overview of B.A. Toys' Forecast SIM in action:

HORiZON PRoJECT | TEAM | Paper