As we are an existing small business, we did NOT attempt to raise "startup funds" in an ICO. We are simply offering our project at a VERY LOW market cap so that we can grow into our new model in a controlled, logical manner. We REFUSE to buy followers and WE REFUSE TO BUY HYPE. We have posted this open inquiry for your easy viewing. We hope you will consider lending support to our "non-conventional" cryptocurrency project!
Go to our main Horizon Project Section now if you would rather: Horizon Project, information such as white paper, team and links for our Toyken Offering.
TOYKEN is the branded cryptocurrency of B.A. Toys, specialty Toy Retailer since 2010 with primary focus on video game toys, anime, sci-fi and horror themes hard-to-find collectibles. We have massive potential in our unique, non-conventional proven specialty retail method, with a hook. You WANT our toys. Our hottest collectibles can now only be acquired with TOYKEN & NOT fiat!
Toyken represents a melding of our brand's philosophy, proven business methods, customer expectations and all that encapsulates a total buying experience at B.A. Toys, in the form of a virtual token. Toyken will first be available on The Waves Platform, a decentralized cryptocurrency exchange, in early 2019. To completely understand Toyken and what it stands for, you must first understand how B.A. Toys came to be, what shaped us along the way & the company we have become.
The Early Years
B.A. Toys was established in 2010. By 2015, sales revenue was in excess of $300,000.00(USD) annually. As a bootstrap startup, our first years of sales were extremely challenging. Bootstrapping a company means starting from nothing. It requires strict budgeting and management accountability. It teaches one how to succeed creatively, stretching resources, networks and money as far as you can. Bootstrapping can rarely be taught; It is a particularly powerful and priceless skill set, one that is severely lacking from cryptocurrency projects.
Our 2nd year we managed to become an involved retailer of Mega Brands' Mega Bloks construction sets. Fast-forward: We eventually went on to become a preferred Mega Bloks specialty retailer and received the prestigious honor of unveiling new Halo, Call of Duty, Assassin's Creed and other Mega Bloks set releases & product information, globally. You can find further detail about this monumental achievement, in our full document.
During our 3rd year B.A. Toys experienced a noticeable increase in sales volume due to netting higher prices from older, discontinued toys & collectibles. We had considerable levels of these items. In hindsight, the owner's intuition played an integral role in our "accidentally-genius" salvation. The considerable revenue increase resulted in B.A. Toys upending "conventional business practices".
B.A. Toys-Forged Business Model
Rather than clearing through inventory as quickly as possible, B.A. Toys implemented competitively pricing current merchandise, for only as long as necessary, to pay off the invoice for that specific merchandise. For example, newly released item A is only on sale until item A's invoice is paid in full. Item A is then warehoused until the item is discontinued and nearly all other competitors are out of stock.
We call this inventory program, B.A. Toys Forecast SIM. A system in which inventory management, duration and storage costs increase overall long-term costs, but results in overall sales revenue increasing at substantial multiples, while customer acquisition costs plummet. Day-to-day customary operations keep customers happy with competitive pricing. Later, more customers are just as pleased paying higher prices, long after an item has been discontinued, due to prolonged availability. This sets the stage for Toyken, our B.A. Toys branded cryptocurrency. Once an item requires Toyken, it can never be purchased on our website for fiat ever again. We go into this topic IN DEPTH in our 40+ page Toyken White Paper.
Our website is receiving massive upgrades and developments in 2019 to handle increased capacity. We will be developing programs such as: Toy Power, ToyTRAX (stock tracker, ticker, porfotlio but for toys) and B.A. Toys Marketplace (3rd-party sales venue) at our trade-mark protected batoys.com website.
From B.A. Toys' Founder, Jeremy Buse:
As we are a small company- I personally have elected to bootstrap our offering. Bbootstrapping our offering seemed to make perfect sense, as I am NOT looking to be the next company that raises $30 million dollars. Many say we should have set our target for raised funds higher; I do not agree with this assessment. i am simply looking to grow our already existing small business, not re-invent the wheel.
I am reaching out to inquire if you would have any interest in supporting our project. I believe we are one of the first, if not THE FIRST- working UTLITILTY OFFERING in the United States that is structured and fully compliant to the guidance THE SEC has released.
You can view more at our site by Google: BAToys or visit the Horizon Project: https://www.badasstoysforbadassboys.com/ba-toys-projects.html
Our NEW explainer video is was JUST posted and was intended to lay it all out in five minutes: Horizon Project & Toyken Explainer Video
Our Team is not a glitz-and-glam team, we are based on our real-world use. Our team has been shared over 1300 times in 3 days: Horizon Project TEAM Toyken
Jeremy Buse, Founder, B.A. Toys